The “SECRET” to Selling ANY Property


There are ONLY 5 Reasons why any property does NOT sell, and the SELLER controls 4 of them:


1.      LOCATION –  The Property may be located near a busy road, lack privacy, may be too close to other homes, lack a nice yard, located on low terrain, or lack proper drainage.  Or, it may be over-improved; the property may be located in an area where the average home price is much lower.


2.      CONDITION – Carpeting, wallpaper, kitchen, baths, etc. may be “too dated” or “too busy” and need replacement or “neutralizing.”  The property may be too cluttered with furniture and other items, which do not present the property in its most attractive condition.  The property may be very “untidy” and in of a good cleaning.  The property may lack “curb appeal” with lack of landscaping … or, the property may look like a “jungle” with overgrown landscaping, and need pruning, trimming, etc.


3.      PRICE – The property may be priced too high for the neighborhood, OR too high for current market conditions.


4.      TERMS – The Seller will not move or allow occupancy for three months or longer, limiting prospective Buyers who may need to purchase in 30 to 45 days.  Or, the Seller may have unreasonable showing demands: (1) a listing Realtor must be present at all showings, or  (2) a seller will not allow a lockbox for easy access by Realtors.  If the current market interest rates are at a high level, which makes it difficult for a Buyer to qualify for a loan, the Seller may need to assist with Buyer closing costs, points, or a worst case, hold Seller financing.


5.      AGENT – The Seller needs the best full-time professional real estate agent, who understands how to “effectively market” the Seller’s property to a Sale and Closing.


Which one does the SELLER NOT control?  (Answer:  Location)


What can the SELLER DO to compensate for Location? (Answer:  Make “adjustments” to any one of the other four reasons.)